Apple Music
subscribers have surpassed 50 million, Apple CEO Tim Cook said in an interview
that also involved Donald Trump and the company's push into the production of
original content.
Apple Music,
however, is still lagging behind Spotify in the music streaming industry,
though probably not for long.
Apple Music
vs Spotify
In an
interview with Bloomberg TV, Apple CEO Tim Cook said that Apple Music
subscriptions have reached over 50 million. The figure appears to be a huge
increase compared to the 38 million Apple Music subscribers reported in March,
but it should be noted that the new number includes users who are on the
three-month free trial.
Last month,
Apple Music paid subscriptions surpassed 40 million subscribers, with 8 million
users on free trials. This means that the increase in Apple Music members is fairly
consistent, with about 2 million paying subscribers added each month.
Apple Music,
however, is still just in second place in the music streaming industry, as
Spotify announced that it had 75 million paying subscribers before it went
public in April. There is a total of 170 million Spotify users, including the
people using the service for free through its ad-supported version.
Spotify is in
danger of losing its place on top of the industry, though. While Spotify paid
subscriptions are increasing at a respectable 2 percent rate, the Apple Music
subscriber growth rate is at 5 percent. Despite Spotify having a head start of
almost a decade, Apple Music is expected to overtake Spotify in terms of paying
subscribers by 2019 or 2020.
Tim Cook
Talks About Donald Trump And Apple Original Content
Apple Music
is not the focus of the Bloomberg TV interview, though, as it started with Cook
stating that he opposed the approach by President Donald Trump to trade with
China. Cook said that cooperation between the United States and China will have
a greater positive effect on the economy, compared to the two countries acting
alone.
In the
interview, Cook also claimed that Apple will be making a stronger push into the
creation of original TV shows and movies. However, the Apple CEO declined to
provide further details.
"We're
not ready to give any details on it yet. But it's clearly an area of
interest," Cook said. His statement follows last year's report that the
company is making a $1 billion investment into the creation of Apple original
content. The move is said to signal the company's plan to also enter the video
streaming industry and go up against the likes of Netflix and Amazon Prime
Video.
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